lesson for the day

in most grocery stores you have to pay to have your product on the shelf. this fee is called 'slotting'. now every once in a while other than the usual space you occupy, you get what is called a 'comac'. maybe its comag. anyway. this is what is on the end of the aisles. those displays, open freezers, etc. this increases sales hugely. neat thing is you don't pay for this extra space either for the extra couple weeks at a time that you have it. so usually because these arent planned until short notice production calendars have to change because this wasnt forecasted. all in all these are a good thing that makes a company extra money. thats all.